• January 5th, 2011
This week we discuss a recent feature story from Fast Company, Mayhem on Madison Avenue, about the death of the traditional advertising agency. But the real meat of the story, we think, is the end of mass marketing and media and that means for social media, small businesses, the marketing industry, and to business in general. We discuss the end of pay-to-play and the bullhorn, and the rise of the small business as a major contender in the marketing arena.
What's making us happy this week? Facebook stalking.
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• November 22nd, 2010
We ran across a few blog posts this week about how to create a social media team within your organization. Of course, we had to add fuel to that fire. In this podcast, we discuss who should be on your team, what exactly your team should be doing, and how that team interacts with the rest of the organization (hint: a lot!). Visit the Neovia Solutions blog to see our chart that illustrates the structure and flow of a social media team.
Making us happy this week? Kendra loves up on some strategy, and Holly hearts ScreenFlow.
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• November 10th, 2010
Inspired by a client experience and an article by The Brand Builder, this week Holly and Kendra discuss how social media becomes a magnifying glass for your business. If you care about your customers, employees, and industry, it will show in your social media efforts. If, however, you don't "give an eff" as Gary Vaynerchuk might say (although rather more colorfully than we have), that will show as well. Without caring and without passion, your social media efforts will never achieve the kind of success they would with it. We explore 3 tell-tale signs that show you're afflicted with lack of caring in your social efforts.
And, making us happy this week, is a lack of political ads as well as business epiphanies. You'll have to listen to find out the rest.
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• November 4th, 2010
This week we discuss consistency, routine and schedules, and how important they are when it comes to your social media strategy. Kendra starts off this week thrown off her workout schedule and notices how it messes everything else up. We see a lot of parallels between the things we do in our personal lives with routines, and in our social media lives as well. We discuss the importance of consistency, what consistency looks like, and how individuals and businesses can create some structure and routine around their social media presences.
As to what's making us happy this week, it's hands down (no pun intended) the Penultimate app for iPad and the BoxWave Stylus. We're handwriting our notes digitally and loving every second of it.
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• October 29th, 2010
The Neovia podcast is back from a brief hiatus with an interview with David Spinks, the founder of the Under 30 Professionals Twitter chat. Twitter chats are organized conversations that happen on a specific topic at a specific time and day of the week. Participants hashtag each tweet that they want to be part of the conversation, and participants follow that hashtag. This is a great way for people who just don't "get" Twitter to find value in the social media platform, as well as to build their network and even promote their business. David talks to us about the right ways (and the wrong ways) to get involved in Twitter chats. And what's making us happy this week? For our guest, the launch of his new website BlogDash.com and for Holly, the ever-growing usefulness of Tungle.me.
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• October 11th, 2010
This week we discuss what happens when the social web fails. Facebook was down for a record amount of time, Foursquare crashed for nearly two days, and we all have our favorite "fail whale" jokes from the years of spotty Twitter service. Holly and Kendra debate whether our expectations of free services are too high, and what over-dependence on any one platform can do to your marketing and business. We also discuss what's making us happy this week - among them, MailChimp and integrated conference schedules.
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• September 24th, 2010
This week we discuss our most least favorite thing to hear about social media: "I don't care what you ate for lunch." Which takes multiple forms, such as "I don't care where you're eating lunch." So Kendra and I discuss signal versus noise in the social media sphere, including why you should care, and for lack of better way of saying it, how you can care efficiently. We discuss the various ways you can use filters in Facebook, Twitter, location-based applications like Foursquare, and feed readers. And what's making us happy this week? Believe it or not, reading materials.
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• September 17th, 2010
On this week's podcast, we discuss an article from AllFacebook.com called "What's the Best Approach to Creating a Facebook Page for Yourself?" The post centers around the author trying to create a little distance from people he doesn't know adding him as a friend on Facebook by creating a fan page for himself. The problem is that people don't want to be fans, they want to be friends. We discuss how this effects our use of Facebook, how personal we can be, the problems that arise from being "FB friends" with people you don't really know, and what the solution is. We also talk about what's making us happy this week: Rapportive (for Kendra) and the community that's arisen around Starbucks Pumpkin Spice Latte (for Holly).
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• September 10th, 2010
This week we answer a request sent in from Twitter user @texastoms about bulk email programs, which reminded us of a great article that MailChimp shared earlier this week, called "I'm Not a Spammer, I Just Need to Blast These Potential Customers." We loved it so much we might just frame it. Serendipity, considering this has been a hot, hot subject around our offices, as we've received several emails lately that we haven't signed up for. We discuss our "Just because it's free and you can, doesn't mean you should" philosophy, and why email addresses have become such a prized possession among would-be marketers.
We also discuss what's making us happy this week, including Kendra's marketing "boot camp" and my obsession over our newly acquired (not-so-legally) office chair.
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• September 3rd, 2010
Welcome to the inaugural podcast of Neovia Solutions, a social media agency based in Texas. This week we discuss the controversy surrounding Ole Miss would-be quarterback Jeremiah Masoli and the retweeting faux pas of NCAA Director of New Media Strategies Ronnie Ramos. Earlier this week, @ronnieramos retweeted some not only negative tweets about Masoli (some of which called Masoli's move "mercenary"), but more interestingly to us, a tweet in which Ramos said retweets were not necessarily an agreement of the original posts. We explain why we took issue with this. We also discuss personal vs. private account etiquette, as well as how important it is to understand the social platform you're using, especially when representing an organization.
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